Boldly feminine, sophisticated and modern, this collection plays with the balance between strength and softness, allowing brides to break free of trends and select pieces that truly resonate with them.

The jewellery designs are pearl-focussed, celebrating the purity, luminosity and precious nature of this earthy element. Deeply romantic, ethereal veils intricately adorned with lace, flowers and pearls sit beside an existing contemporary offering. All include options for the Amélie George’s VCLIP Detachable Veil system. Their third offering, bold and feather-light vegan furs, effortlessly wear over a bride’s gown in cooler months.

A balanced and uncontrived luxury offering, it is a celebration of nature’s beauty and delivers new icons to today's brides.

Amelie George Bridal 2021 Campaign Pearl Dangle Earrings Gigi Dakota-Gigi-Gold-Pearl-Drop-Statement-Earrings-by-Amelie-George-Bridal-Modern-Wedding-2021-Campaign

Gigi-Bridal-Earrings-Statement-by-Amelie-George-for-2021-campaign-wedding-photography-crop

Gigi-Gold-Pearl-Drop-statement-earrings-with-Lace-Blusher-Veil-by-Amelie-George-Bridal-Modern-Wedding-for-2021-campaign

Lace-Blusher-Veil-by-Amelie-George-Bridal-Modern-Wedding-for-2021-campaign Lace-cathedral-Veil-by-Amelie-George-Bridal-Modern-Wedding-for-2021-campaign

Dakota-Gold-Pearl-Statement-Bridal-Earrings-by-Amelie-George-Wedding-Jewellery-2021-Campaign-with-vengan-fur-blur

Dakota-Gold-Pearl-Statement-Bridal-Earrings-by-Amelie-George-Wedding-Jewellery-2021-Campaign-with-vengan-fur

Ellery-Classic-Pearl-Wedding-Earrings-Gold-for-Amelie-George-Bridal-2021-Campaign

Ellery-Classic-Pearl-Wedding-Earrings-Gold-with-Isla-cross-dangle-pearl-earrings-for-Amelie-George-Bridal-2021-Campaign 

PHOTOGRAPHY: Gretl Watson-Blazewicz // @gretlwb_photo

HAIR & MAKEUP ARTIST: Samantha Vlassis // @sammymakeup

VIDEOGRAPHER: Sebastian Paynter // @sebastian_paynter_creative